(760) 622 5087 fakri@fakrizubek.com

Modern marketing campaigns, wonderfully staged rooms, and all the upgrades and renovations in the world will not be able to sell your home if the selling price is not the best possible price

Price your property too low and you may end up with less money than is your due. Price it too high and it will scare away potential home buyers. For a selling price that works in your favor, here are five strategies you should consider.

Appeal to the mass market

To stimulate a generous amount of interest among a group of buyers, you can price your property on the lower end of the spectrum. This creates mass market demand that will attract more buyers to look at your property. Appealing to the masses is a good option if you are on a tight deadline and you want to sell quickly.

Appeal to real estate searches

It is not unheard of for buyer’s agents to set some parameters to their clients’ searches to include properties that are slightly above their budget. Use this to your advantage by having a comparative market analysis prepared. Look at properties that are similar to yours, then price your home in the higher spectrum of the range (especially if your home is actually worth it).

Stick to “normal” asking prices

Other sellers get a bit creative with their asking prices. Instead of asking for a solid amount between a given price range (say, $550k or $670k), these sellers set their asking prices to specific figures, like $657,893 or $564,960. While it will certainly grab some attention, it is not the kind of interest you are hoping to generate to attract home buyers. This can attract unwanted attention to you instead of the home. Buyers might get curious and ask about your background and your specific asking price. You should focus on showcasing your property when you are selling, and a quirky asking price puts the spotlight on you and not the home.

Create a pricing contingency plan

Sometimes a seller will think their property is worth top dollar even though the agent does not think it is feasible. If you really want to ask for the highest price in the neighborhood, come up with a pricing contingency plan you can fall back on in case things do not work out the way you originally wanted. A contingency plan will help you save some time should your first plan fail. Keep your expectations realistic to avoid any unpleasant surprises during the selling process.

Set a flexible asking price

Market conditions can change once in a while, and you will need to be up to date on the market to make quick changes to your pricing strategy. Adopting a flexible strategy that involves ongoing discussion about the price is a good way to overcome any hurdles, anticipated or otherwise.

Trust your real estate agent, as the pricing strategy they create is tailor-made to suit your property. If you are looking for more information on how to set the best price for you home, get in touch with me today at 760 622 5087 or email me at fakri@fakrizubek.com

Setting the selling price